The agentic era of media starts here.
Magnite Orchestration connects buyer, seller, and creative agents in one seamless experience across every screen — planning, negotiating, creating, and optimizing so media moves at the speed of conversation.
Magnite Agent
Live · representing buyers
Two sides of the market. One orchestrated experience.
Whether you're investing in media or monetizing it, Magnite Orchestration puts the right agents to work for you — a single, seamless experience fluent in both sides of every transaction.
From brief to broadcast in one conversation
Skip the handoffs. Describe your goal and your agents plan, create, curate, and activate premium campaigns — coordinated by Magnite Orchestration.
Brief in plain language
Describe your audience, budget, and goals. The agent turns intent into a full media plan in seconds.
Creative on demand
AI-generated video creative, tailored to your brand and ready for every screen — no production cycle required.
Premium curation
Direct access to curated inventory from the publishers audiences actually watch.
Always optimizing
Pacing, frequency, and spend rebalanced continuously — the agent never stops working your plan.
Your inventory, working as hard as you do
Put an agent in front of your supply. It packages, prices, and matches your inventory to live demand — around the clock.
Showcase your inventory
Package supply into discoverable products that agents and buyers can find, evaluate, and transact on.
Demand finds you
The agent matches your audiences to live buyer intent and surfaces deals you would have missed.
Durable revenue
Programmatic guaranteed, deals, and open market — every path to monetization, orchestrated for yield.
Total transparency
Real-time reporting on delivery, pricing, and pacing across all of your demand in one conversation.
Media at the speed of conversation
What used to take weeks of emails, decks, and dashboards now happens in a single agentic workflow.
Start the conversation
Tell the agent what you want to achieve — a campaign to launch, inventory to monetize, an outcome to hit.
The agents go to work
Magnite Orchestration coordinates specialized buyer, seller, and creative agents — planning, creative, curation, negotiation, and activation in one continuous workflow.
Live on every screen
Your media goes live across CTV, display, and audio — unified, optimized, and reported back in real time.
Every screen
Omni-channel delivery
Many agents
Buyer, seller & creative, orchestrated
Always on
Optimizing around the clock
Zero handoffs
Brief to live, end to end
Backed by a built-in creative agent
When a plan needs assets, the creative agent delivers — Streamr creative generation, storyboards, and Pro produce broadcast-ready video for every screen, with no production cycle required.
The future of media buying and selling won't wait.
Put agentic technology to work on your media today. Start a conversation and watch it happen.