Orchestration Preview

Coming soon. Preview gives your agent access to additional Magnite agents through Orchestration. It is not included in the default buyer connection today; no general-availability date is announced here.

Orchestration already connects product discovery, media buying, and delivery. Preview adds three specialist agents your agent can call for campaign operations, supply curation, and creative production, all over the same connection and without a separate integration for each.

One connection. Your agent in charge.

Your agent decides when to use them. Start with the standard buying tools and bring in agents only when the task calls for it.

What that makes easier

Take a buy further without starting over

Find inventory and create the base buy through Orchestration. If the request also needs campaign controls beyond the standard update tool, your agent can inspect the Buyer Agent's supported capabilities and apply the relevant follow-up configuration to that buy. A limitation of one buying tool need not mean dropping the requirement.

Move from creative production to a buy

Ask for a new video ad or a change to an existing creative. The Creative Agent provides production capabilities; once a delivery-ready VAST or hosted-video URL is available, your agent returns to Orchestration to assign it to the buy's packages. A preview link alone is not a delivery asset.

Manage the inventory behind the opportunity

For teams with the appropriate supply-side access, the Seller Agent adds product and listing management to the same connection. Buyers still discover inventory through Orchestration; publisher curation is a distinct capability, available when the task and permissions call for it.

How it works, without the plumbing

Your agent uses the same Orchestration connection for standard buying tools and the additional agent interfaces. You do not need to pick a different agent for every step.

When a task needs a specialist capability, your agent first reads that specialist's instructions and available actions, loads the details needed for the task, and calls the selected action. The result comes back through Orchestration so your agent can continue the wider workflow.

Your agent orchestrates. Your agent stays responsible for planning, sequencing, and decisions. When a task needs a specialist, it reads that agent’s instructions and available actions, loads the details it needs, and calls the action it selects. The agent does the specialized work and returns the result through Orchestration. Your agent then continues the wider workflow.

Agents don’t run campaigns in the background, don’t take direction from anyone but your agent, and aren’t a reason to bypass the standard buying path.

What stays the same

• Account-scoped access. The selected account remains authoritative. Unified access does not grant new account or supply-side permissions.
• The buying foundation. Discovery, media buys, creative assignment, and delivery still use the existing Orchestration tools. Specialist capabilities extend the workflow where needed.
• Real operational effects. Preview is not a simulation. Creating a listing, changing a campaign, or producing an asset can have real effects; consequential campaign changes still need confirmation.
• Tool discovery matters. Your connection's catalog determines what is available. Your agent checks a specialist's supported actions rather than assuming every request can be fulfilled.
• Your agent stays in charge. Magnite’s agents are tools in your agent’s workflow. Your planning logic, your decisioning, and any creative tools you already use stay yours. Use as much or as little of Preview as you like.

Available now vs. coming soon

The current Orchestration integration is the path for connecting a buyer agent today. The default Orchestration MCP catalog does not expose the additional buyer_agent, seller_agent, or creative_agent interfaces described here; Preview enables that broader catalog separately.

For today's connection steps and supported buying operations, use Connect your agent and the buying workflow.